{"id":1082,"date":"2015-04-16T10:56:37","date_gmt":"2015-04-16T15:56:37","guid":{"rendered":"https:\/\/mlmnation.com\/?p=1082"},"modified":"2023-08-22T22:39:50","modified_gmt":"2023-08-23T05:39:50","slug":"deadly-mlm-prospecting-mistake-5-approaching-every-prospect-the-same-way-26","status":"publish","type":"post","link":"https:\/\/mlmnation.com\/deadly-mlm-prospecting-mistake-5-approaching-every-prospect-the-same-way-26\/","title":{"rendered":"Deadly MLM Prospecting Mistake #5: Approaching Every Prospect the Same Way"},"content":{"rendered":"

The 5th Big Mistake that network marketing distributors make is they approach EVERY prospect the same way.<\/p>\n

Before we talk about this mistake, here is a review of the 5 Deadly MLM Prospecting Mistakes.<\/p>\n

The 5 Deadly MLM Prospecting Mistakes that Most Distributors Make<\/h2>\n

These are the 5 Big Mistakes that network marketers make when it comes to prospecting.<\/p>\n

Mistake #1: <\/strong>They approach their Contact List with the goal to sponsor everyone!<\/a><\/p>\n

Mistake #2: <\/strong>They ONLY Talk to Their Close Friends and Family<\/a><\/p>\n

Mistake #3: <\/strong>They PREJUDGE their prospects and talk to only ones they think will be interested<\/a><\/p>\n

Mistake #4: <\/strong>They Sell the Business and not the Meeting during the Invite.<\/a><\/p>\n

Mistake #5: <\/strong>They Approach every prospect the same way.<\/a><\/p>\n

MISTAKE #5: Approaching Every Prospect the Same Way<\/h2>\n

When I applied the 3 Pillars of Marketing to how I was \u201cmarketing\u201d my network marketing business to my prospects, that was when I realized the mistake that I made and the mistakes that millions of network marketers make!<\/p>\n

The 5th Big Mistake that millions of network marketing distributors make is that they treat all prospects the SAME.<\/p>\n

For example…<\/p>\n

They approach them the same way… <\/em><\/p>\n

They present the business the same way…<\/p>\n

They followup with them the same way…<\/p>\n

This \u201csameness\u201d approach is doomed to fail and frustrate because everyone is different.<\/strong><\/p>\n

To get a better idea of how marketing and sales work, go study the 3 Pillars of Marketing and that will teach you how to connect with your prospects better.<\/p>\n

In summary, the 3 Pillars of Marketing teaches you that you must use different bait for different fish!<\/p>\n

Your Contact List<\/h3>\n

Your contact list is the MOST valuable resource you have.<\/p>\n

It is your Gold Mine.<\/p>\n

However, not everyone on the list is the same audience.<\/p>\n

There are basically 3 types of people (audience) on your list and you MUST learn to speak to them differently when you share with them your opportunity.<\/p>\n

Your 3 Types of Prospects (Your Audience)<\/h3>\n

\"\"The GOOD NEWS is that you don’t have to worry about millions or thousands of different kinds of people.<\/p>\n

Not even hundreds.<\/p>\n

You just have to learn how to communicate with 3 Types of People.<\/strong><\/p>\n

In your Contact List, there are basically 3 types of people and how you prospect each one may differ.<\/p>\n

1) They are more Successful than you (S)<\/h4>\n

These are people who you look up to and are more successful than you are.<\/p>\n

They are your “S” prospects.<\/em><\/strong><\/p>\n

They are most likely more advanced in their careers, make more money or could be your boss. They often can be successful business owners or have great careers already.<\/p>\n

2) They are On the same level as you (O)<\/h4>\n

These are your peers and have the same level of success as you have. Often they are childhood friends or friends that you spend the most time with.<\/p>\n

They are your “O” prospects.<\/strong><\/em><\/p>\n

Note that some of your O contacts may be Successful and could be S types but they are O because they are either too close to you or they are your peers.<\/strong><\/em><\/p>\n

For example, if you are a successful doctor and your friend is also a successful doctor then your friend is a O because both of you are on the same level but if he was a doctor and you were only a store clerk, then he would be a S.<\/p>\n

So the classification is all relative to their relationship with you.<\/strong><\/p>\n

3) They Want To Be Like You or they are Worse than you (W)<\/h4>\n

These people look up to you.<\/p>\n

They want to be like you and listen to what you have to say.<\/p>\n

They are your “W” prospects.<\/strong><\/em><\/p>\n

They can be your younger family members, subordinates at work or someone who is not as advanced as you are in their careers.<\/p>\n

They may be people who are lower than you on the corporate ladder.<\/p>\n

You are more successful than them in some area of life and that\u2019s why you have influence on them.<\/p>\n

Additional Resources: What to Say to the 3 Types of Prospects<\/h3>\n

Here are Additional training that teaches you how to Approach and What to Say to the 3 Types of Prospects<\/p>\n

Approaching the S<\/strong> Prospects and What to Say to Them<\/a><\/p>\n

Approaching the O<\/strong> Prospects and What to Say to Them<\/a><\/p>\n

Approaching the W<\/strong> Prospects and What to Say to Them<\/a><\/p>\n

Make sure you always approach these 3 types of prospects differently.<\/p>\n

Your Next Steps<\/h3>\n

Before you contact anyone, here are some helpful next steps.<\/p>\n

1) Go back to your Contact List and rate each person and write down a “S”, “O” or a “W” next to their name<\/p>\n

2) Go and read over the blogs on how to approach and what to say to the 3 types of prospects.<\/p>\n

3) Contact the “S” prospects first.<\/p>\n

Afterwards, contact me privately or comment below and let me know how your prospecting goes!<\/p>\n

Simon<\/p>\n

P.S.\u00a0<\/strong>If you\u2019re not sure on what to take action on, here are\u00a0the only 5 things that make you money<\/a>\u00a0in network marketing.<\/p>\n

Go download your free phone wallpaper and printable checklist<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The 5th Big Mistake that network marketing distributors make is they approach EVERY prospect the same way. Before we talk about this mistake, here is a review of the 5 Deadly MLM Prospecting Mistakes. 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